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Dec 31, 2022
Cricut Q4 2022 Earnings Report
Cricut faced macroeconomic challenges and excess channel inventory, impacting revenue despite growth in users and paid subscribers.
Key Takeaways
Cricut reported a decrease in revenue for Q4 2022 compared to the previous year, with challenges in connected machine and accessories/materials revenue. However, subscriptions revenue increased, and the company maintained profitability. The total user base and paid subscribers continued to grow.
Revenue decreased to $280.8 million compared to $387.8 million in Q4 2021.
Subscriptions revenue increased to $71.1 million from $55.7 million in Q4 2021.
Gross margin increased to 29.8% compared to 27.0% in Q4 2021.
Diluted earnings per share was flat year over year at $0.05.
Revenue by Segment
Revenue by Geographic Location
Forward Guidance
Cricut will continue to take a conservative planning approach in 2023, while managing for small, incremental operating margin improvement and healthy cash flow.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
Analyze how earnings announcements historically affect stock price performance
Avg. Return Before/After Earnings
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