•
Jun 30, 2022

Cricut Q2 2022 Earnings Report

Cricut's Q2 2022 performance reflected the current macroeconomic environment and elevated channel inventory, but the company maintained profitability and saw growth in subscriptions and users.

Key Takeaways

Cricut reported a decrease in revenue for Q2 2022 compared to the previous year, impacted by macroeconomic conditions and elevated channel inventory. However, the company remained profitable, driven by growth in subscriptions and an increase in total users. The Board of Directors authorized a $50 million share repurchase program.

Total users grew to nearly 7.2 million, up 34% over Q2 2021.

Paid subscribers increased to nearly 2.4 million, up 34% over end of Q2 2021.

Revenue was $183.8 million, a 45% decrease compared to Q2 2021.

Net income was $13.8 million, a 71.9% decrease over Q2 2021.

Total Revenue
$184M
Previous year: $334M
-45.1%
EPS
$0.06
Previous year: $0.22
-72.7%
Gross Margin
46.5%
Previous year: 39%
+19.2%
Paid Subscribers
2.4M
Previous year: 1.77M
+36.0%
International Revenue Share
13.2%
Previous year: 8.5%
+55.3%
Gross Profit
$85.4M
Previous year: $130M
-34.4%
Cash and Equivalents
$148M
Previous year: $314M
-53.0%
Total Assets
$947M
Previous year: $974M
-2.8%

Cricut

Cricut

Cricut Revenue by Segment

Forward Guidance

Cricut did not provide specific financial guidance in its Q2 2022 earnings report.

Revenue & Expenses

Visualization of income flow from segment revenue to net income