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Jun 30, 2025
Cricut Q2 2025 Earnings Report
Cricut reported solid financial results for the second quarter of 2025, with increases in revenue, net income, operating income, and paid subscribers.
Key Takeaways
Cricut, Inc. delivered a strong second quarter in 2025, with total revenue reaching $172.1 million, a 2% increase year-over-year. The company saw significant growth in net income, up 24% to $24.5 million, and operating income, which rose 14% to $30.1 million. Paid subscribers surpassed 3 million, marking a 7% increase, and gross margin improved to 59.0%.
Total revenue for Q2 2025 was $172.1 million, representing a 2% increase compared to Q2 2024.
Net income grew by 24% year-over-year to $24.5 million, and diluted EPS increased to $0.11 from $0.09.
Operating income rose 14% to $30.1 million, with the operating income margin improving to 17.5% of revenue.
Paid subscribers exceeded 3 million, a 7% increase from the prior year, and gross margin improved to 59.0%.
Revenue by Segment
Revenue by Geographic Location
Forward Guidance
Cricut is accelerating investments in hardware product development, materials, engagement, and marketing to drive future revenue growth, despite uncertainties introduced by tariffs.
Positive Outlook
- Accelerating investments in hardware product development.
- Increasing investments in materials.
- Boosting investments in user engagement initiatives.
- Enhancing marketing efforts to drive future growth.
- Continued generation of healthy cash flow to fund long-term growth.
Challenges Ahead
- Navigating uncertainty introduced by tariffs.
- Potential for further trade barriers or disruptions.
- Risks related to the complexity of the business.
- Fluctuation of quarterly results of operations and other operating metrics.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
Analyze how earnings announcements historically affect stock price performance
Avg. Return Before/After Earnings
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