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Dec 31, 2023
Cricut Q4 2023 Earnings Report
Cricut experienced a decline in sales but an increase in operating income.
Key Takeaways
Cricut reported a decrease in revenue for Q4 2023 compared to Q4 2022, but saw an increase in operating income. The company is focusing on boosting marketing efforts and maintaining pricing discipline.
Revenue was $231.2 million, down from $280.8 million in Q4 2022.
Gross margin increased to 42.0% from 29.8% in Q4 2022.
Operating income increased to $16.5 million, up from $11.1 million in Q4 2022.
Net income was $11.3 million, compared to $10.9 million in Q4 2022.
Cricut
Cricut
Cricut Revenue by Segment
Cricut Revenue by Geographic Location
Revenue by Segment
Platform Revenue
CapyFin.comProducts Revenue
CapyFin.comRevenue by Geographic Location
International Revenue
CapyFin.com Forward Guidance
Cricut intends to boost marketing efforts and spending in 2024 to generate more interest and demand.
Revenue & Expenses
Visualization of income flow from segment revenue to net income