Wayfair Q1 2025 Earnings Report

Reported first quarter 2025 financial results, including net revenue of $2.7 billion and profitability improvements.

Key Takeaways

Wayfair reported net revenue of $2.7 billion in Q1 2025, relatively flat year-over-year. The company showed improved profitability with a reduced net loss and positive Non-GAAP Adjusted EBITDA, while navigating category volatility and taking market share.

Total net revenue was $2.7 billion, remaining largely flat year over year.

U.S. net revenue increased by 1.6% year over year.

Net loss improved to $113 million compared to $248 million in the prior year.

Non-GAAP Adjusted EBITDA was positive at $106 million, up from $75 million in the prior year.

Total Revenue
$2.73B
Previous year: $2.73B
+0.0%
EPS
$0.1
Previous year: -$0.32
-131.3%
Active Customers
21.1M
Previous year: 22.3M
-5.4%
LTM Net Revenue per Customer
$562
Orders Delivered
9.1M
Previous year: 9.6M
-5.2%
Gross Profit
$837M
Previous year: $819M
+2.2%
Cash and Equivalents
$1.34B
Previous year: $1.11B
+20.9%
Free Cash Flow
-$139M
Previous year: -$193M
-28.0%
Total Assets
$3.42B
Previous year: $3.24B
+5.5%

Wayfair

Wayfair

Wayfair Revenue by Geographic Location

Forward Guidance

Wayfair aims to continue gaining market share through disciplined execution, deepening supplier partnerships, and investing in high-ROI growth initiatives, leveraging a flexible and resilient platform.

Positive Outlook

  • Outperformed peers and gained market share despite category volatility.
  • Achieved meaningful improvements in profitability.
  • U.S. business showed positive growth.
  • Strong momentum heading into the next period.
  • Healthy balance sheet provides stability.

Challenges Ahead

  • Persistent category volatility continues to be a factor.
  • International net revenue decreased year over year.
  • Germany exit impacted overall growth.
  • Uncertainty exists in the broader economy.
  • Potential impact of new or increased tariffs.

Revenue & Expenses

Visualization of income flow from segment revenue to net income